Launched in March in Iasi, under the slogan "The best material demonstrates its strength", the presentations are organized as a caravan, which will pass this year by the largest cities: Bacau, Braila, Suceava, Bucharest, Cluj , Sibiu, Timisoara, Craiova, Brasov, Constanta, etc..

The concept "Fantastic 4" try escape the context of communication and promote traditional building materials, going from commonly used formulations such as "best", "number one" etc., Technical demonstrations in an unconventional framework to show the usefulness of products, but also qualitative and parts of their performance. While "The best material demonstrates its strength", participants can relax, win instant prizes or learn more from Mapei specialists, as well as many solutions Practical tips for setting and dressing apartment or house.

Starting this type action Below the Line, said communication concept aimed at increasing awareness products, testing and adopting stimulating Mapei solutions among decision makers, that the end customers and small craftsmen.

Worldwide, Mapei group has a wide portfolio of over 1300 products and has 58 production facilities on five continents in 25 countries, with over 6100 employees.

Contact:

Adina Triandafil

PR Manager, Violet Advertising

This e-mail address is Being protected from spambots. You Need JavaScript enabled to view it